If you've ever watched an infomercial then you understand the power of testimonials. There is an increase in sales when real customers are seen or heard testifying as to how a product has been a benefit for them. Testimonials help potential customers realize themselves benefiting from your product or service.

Positive feedback sells, and a positive testimonial from a real customer hits home with potential customers.

How To Get Testimonials

Just ask satisfied customers for testimonials, and you will get them. Whether you get a letter, a note, or make a video that you put on your laptop to play during sales presentations, the important thing is to have real clients providing real positive testimonials.

You can also place the testimonials in your brochures, in your press kit, on promotional fliers, on your Web site - wherever you can to toot your own horn.

Since you'll eventually build a portfolio of different testimonials, you should always use the one that best shows how your service or product will solve a problem that your potential client has.